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Lotus and Karmadillo

Why do you call yourselves Karmadillo?

Our company is based in Austin, Texas. And if there is truth to what they say that Texas is like another country, then the armadillo is the Lone Star state’s equivalent of the U.S. Bald Eagle.

In John Lennon’s song, “We all shine on”, he sings “instant karma’s gonna get you….”. Now in professional services, relationships aren’t formed instantly. But today, thanks to email, Blackberries and iPhones, communications are instant and relationship development is being accelerated through new Internet based tools such as LinkedIn and Twitter. These tools enable us to broadcast and share information – hopefully information that is beneficial to the network of recipients.

So, in communicating with your clients today, literally and figuratively, what goes around comes around. And that determines both your destiny and the future of your firm. That’s karma.

"You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

-- Steve Jobs, Co-Founder, Apple

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Being a thought leader is more than just a concept -- it's a discipline, too. To learn more about thought leadership and how it can grow your business, subscribe to our eBrief or call our CEO, Dave Jobe at 512-428-5276 or email him at